T/CCBD 27-2024 Active

Scope: This document sets out the evaluation principles, evaluation requirements, evaluation content, evaluation procedures, and application and management of results for relevant organizations participating in the evaluation of Chinese brand value. Main technical content: This document sets out the evaluation principles, evaluation requirements, evaluation content, evaluation procedures, and application and management of results for relevant organizations participating in the evaluation of Chinese brand value. This document is applicable to the evaluation of relevant organizations participating in the evaluation of Chinese brand value and the continuous improvement of their brand-building capabilities. The overall structure of this document is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Evaluation principles; 5 Evaluation requirements; 6 Evaluation content; 7 Evaluation procedures; 8 Conclusion, application, and management