T/CCAGM 002-2023 Active
T/CCAGM 002-2023 Customer information reachout operations specification for omnichannel retailing
Abstract
Scope: This document defines the relevant terms of customer information reach in retail enterprises and standardizes the channels and processes of information reach. This document is applicable to the information reach operations in the marketing process of retail enterprises; Main technical content: 1. Terms and definitions 2. Goal setting 2.1 Informing 2.2 Customer acquisition 2.3 Conversion 2.4 Revival 2.5 Promotion 3. Channel selection 3.1 Private sphere reach 3.2 Public sphere reach 3.3 Offline touchpoints 4. Process management 4.1 Research and analysis 4.2 Planning 4.3 Execution 4.4 Review 4.5 Compliance monitoring
General Product Information
| Document Type | |
|---|---|
| Standard Status | Active |
| Standard Code | T/CCAGM 002-2023 |
| Implement Date | 1970-01-01 |