T/GDTA 004-2023 Active

Main technical content: 1. Scope of application: Introduce the main content and scope of application of this standard. 2. Normative reference documents: Introduce the national standards that should be followed in the evaluation of high-value trademarks and brands referenced by this standard. 3. Terms and definitions: Emphasize the definitions of high-value trademarks and brands, as well as brand value evaluation. 4. Evaluation principles: Specify that trademark value evaluation should adhere to the principles of independence, objectivity, fairness, and scientificity to ensure the scientific, reasonable, and reliable results of the evaluation. 5. Evaluation objects: Specify the conditions that trademarks and brands participating in the evaluation of high-value trademarks and brands should meet. 6. Evaluation index system: The evaluation index system for high-value trademarks and brands includes market competitiveness factors, legal factors, consumer factors, and development factors. 7. Evaluation method: Specify the evaluation formula for high-value trademarks and brands. 8. Evaluation process: Specify the procedures for the evaluation of high-value trademarks and brands. 9. Evaluation institutions: Specify that evaluation institutions should promptly send evaluation reports to applicant institutions and issue evaluation result certificates, clarify the content that should be included in the evaluation report, and require applicant institutions to provide objective and true application materials. 10. Use of certificates and logos