T/JGE 0086-2024 Active

Main technical content: "Green ecology is Jiangxi's greatest wealth, greatest advantage, and greatest brand." Jiangxi is the only province in China that combines both the National Ecological Civilization Pilot Zone and the National Pilot Project for the Realization Mechanism of Eco-Product Value. Jiangxi is also one of the provinces with the richest biodiversity, with an ecological quality index ranking among the top in the country, a forest coverage rate ranking second in the country, and a green development index ranking first in central China for nine consecutive years. A place's natural environment nurtures its unique culture. As a valuable asset of Jiangxi, green ecology has fostered the region's brilliant culture. Homestays are an extension of home culture and feature unique regional cultural characteristics, making them no longer just cold buildings but places full of life and historical memories, with rich cultural connotations that bring happiness to tourists. Establishing Jiangxi's green ecological homestay standards and encouraging homestays to combine with local regional cultural characteristics and actively organize relevant experiential activities or cultural presentations not only fills the gap in provincial homestay group standards and promotes high-quality development of the homestay industry, but also makes full use of local ecological resources, deeply excavates and presents local folk culture, enabling homestays to establish emotional connections with tourists, and allowing tourists to deeply feel humanistic care while enjoying accommodation services.