T/ZCL 006-2020 Charity organization news release guidelines

Scope

Scope: This standard sets out the principles, methods, organizational forms, post-event evaluations, precautions for the press release of charitable organizations, as well as the essential qualities of press spokespersons and media communication strategies. This standard applies to the press release of statutory charitable organizations; Main technical content: Foreword; Introduction; 1 Scope; 2 Normative referenced documents; 3 Terms and definitions; 4 Principles of press release; 5 Press release; 5.1 Planning of press release; 5.2 Content of press release; 5.3 Main types and pre-planning; 5.4 Internal positions and workflow; 5.5 Key points for writing press releases; 5.6 Mechanism of press release and media communication; 5.7 Press release for emergencies; 6 Post-event evaluation of press release; 7 Press spokespersons; 7.1 Methods of producing press spokespersons; 7.2 Media literacy of press spokespersons; 7.3 Communication strategies of press spokespersons; Appendix A (informative appendix) - Checklist for press release of charitable organizations; Appendix B (informative appendix) - Preparations before press conferences of charitable organizations; Appendix C (informative appendix) - On-site process of press conferences of charitable organizations; Appendix D (informative appendix) - Precautions for press conferences of charitable organizations; Appendix E (informative appendix) - Common information search tools; References.

Development Information

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