T/WPHT 011-2022 Guidelines for the Creation and Implementation of Well-Known Regional Brands

Scope

Scope: This standard specifies the definition, connotation, qualifications, rights, creation, operation, management, and verification methods of well-known regional brands. This standard applies to regional legal entities, or institutions and entities authorized by regional legal entities, for the creation, operation, and management of well-known regional brands; regional brand license-using entities cooperate in the application of regional brand construction. Main technical content: The technical content of this standard includes: First, in accordance with the requirements of brand characteristics, it proposes the criterion of "three attributes" for determining the cultivation target of a well-known regional brand. Second, in accordance with the law of brand value formation, it proposes the "eight creation methods" for cultivating the core competitiveness of a well-known regional brand. Third, in accordance with the market competition attributes and social adaptability of the brand, it proposes the "three methodological skills" for enhancing the core value of the brand, strengthening its market competitiveness, and achieving sustainable growth. Fourth, in accordance with the "five-element theory of brand value", it proposes the "sixteen verification indicators" and their verification methods for continuously improving the development of a well-known regional brand. These series of technical measures form a complete closed loop of "positioning - creation - management - verification - improvement" adapted to the brand development process, which has the function of guiding the continuous spiral-like upgrading and development of the brand. The overall method is also called the "38316 Well-known Regional Brand Creation Method".

Development Information

Related Standards