T/WPHT 017-2022 Business branding and corporate culture strategy guide

Scope

Scope: This standard specifies the concept, connotation, purpose, principles, methods, and measures of brand-oriented corporate culture strategies for industrial and commercial enterprises; This standard is primarily applicable to large-scale industrial and commercial enterprises, especially state-owned central enterprises and other standardized large-scale economic entities or organizations, which aim to create outstanding enterprise brands, product brands, and cultural brands. It emphasizes practical innovation and application based on actual circumstances; small and micro enterprises or organizations may selectively apply its principles in line with their own needs. Main technical content: To adapt to the new demands and requirements of corporate culture construction in the era of brand economy, overcome the drawbacks of "separation between corporate culture and business operations" in traditional corporate culture construction, and address the extreme "logo-centric" phenomenon of brand culture in its initial stages, this standard establishes a complete, systematic, substantive, and effective new advanced corporate culture construction system in the new era, effectively promoting industrial and commercial enterprises in creating outstanding brands and achieving high-quality development. Based on brand characteristics and development logic, this standard references standards such as DB41/T1192-2016 "Guide for Brand Construction," GB/T29187-2012 "Requirements for Brand Evaluation and Brand Value Assessment," ISO9001-2000 "Quality Management System Standards," and GB/T19580-2004 "Evaluation Criteria for Excellent Performance," and integrates the spirit of "Socialist Core Values." Combined with the actual situation of corporate culture construction in a market economy environment, this standard proposes for the first time a new corporate culture construction system led by Socialist core values, featuring brand values, and oriented toward brand creation, integrati

Development Information

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