T/HPPX 001-2021 Guidelines for Building and Evaluating Well-known Brands in Heilongjiang Province

Scope

Main technical content: This document specifies the terms and definitions of the construction and evaluation guidelines for well-known brands in Heilongjiang Province, the objectives of brand construction, the construction of brand organizations, the construction of brand systems, the construction of brand culture and concepts, the practice of brand construction, the construction of product-type brands, the construction of brands in the manufacturing process, the construction of brands in the marketing process, the construction of brands in the operation process, the construction of brands in the after-sales process, the construction of brands in service-type enterprises, the effectiveness of brand construction, and evaluation rules. This document is applicable to conducting brand evaluations of the popularity of legal operating enterprises and products registered in Heilongjiang Province, providing guidance on brand construction, and conducting consulting and advisory services by brand service agencies. It is also applicable to third-party evaluations.

Development Information

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