T/WPHT 024-2023 Business Human Resources and Energy Strategic Guide for Enterprises

Scope

Scope: This document defines the definition, connotation, content, methods, and measures of the branding dynamic strategy for human and resource management in industrial and commercial enterprises. This document is primarily applicable to large-scale industrial and commercial enterprises, especially state-owned and other standardized-management enterprises, that are committed to achieving brand success through practical application. Other entities and organizations can also refer to and apply it as a reference. Main technical content: Based on the brand development principle that "people and resources are the origin of brand momentum. Without people and resources, there is no brand. Whether people and resources can be effectively utilized is the dividing line between the rise and decline of a brand." In order to scientifically leverage the aggregation potential of people and resources in brand development and promote the creation of excellent brands and high-quality enterprise development, this standard is based on brand characteristics and development logic, referring to standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, GB/T19580-2004 *Evaluation Criteria for Excellent Performance*, and the spirit of the "Socialist Core Values with Chinese Characteristics." Combined with the practical application of human and resource management in industrial and commercial enterprise development, this document proposes for the first time a systematic and comprehensive enterprise resource dynamic development application strategy that is "brand-oriented, people-centered, service-driven, mechanism-based, strategy-centered, incentive-driven, multi-dimensional in approach, interconnected in implementation, and practical in application." It provides a systematic "human and resource dynamic methodology," including the "Seven-Force Method f

Development Information

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