T/CAAAD 006-2024 Internet advertising placement monitoring and verification requirements

Scope

Main technical content: With the rapid development of the Internet, Internet advertising has become an important way and channel for advertising placement. In order to standardize and promote the healthy development of the Internet advertising market, the state has successively amended the Advertising Law and formulated the Internet Advertising Management Measures. In order to fully release the market efficiency of Internet advertising, promote the industrialized development of Internet advertising, and enable Internet advertising to develop rapidly in a regulated and orderly market environment, under the guidance of the competent national departments, industry associations organized industry brand enterprises, leading media and Internet advertising companies to put forward requirements for the standardized use of Internet advertising terms, definitions, classifications, and abbreviations; and unified the interface technology, the execution process of advertising placement, data collection methods, user data privacy, and measurement requirements. This document aims to unify and standardize the conditions of Internet advertising: clarify the dimensions of concepts such as Internet advertising monitoring, verification, and attribution; ensure the standardization and replicability of the operating mode of the Internet advertising industry; and ensure the uniformity of Internet advertising monitoring, verification, and attribution.

Development Information

Related Standards