T/CQPRA 0002-2025 Specifications for Communication and Coordination of Public Relations in Hospital Medical and Nursing Collaboration
T/CQPRA 0002-2025 Specifications for Communication and Coordination of Public Relations in Hospital Medical and Nursing Collaboration
Basic Information
Scope
This document is applicable to hospitals at all levels in the communication and coordination management of internal medical collaboration, external public relations communication, patient relationship maintenance, media response, and social feedback processing. This document can be used as a reference by medical institutions when building a medical collaboration-oriented public relations system, optimizing communication processes, preventing public opinion risks, and enhancing social image. This document stipulates the general principles, organizational responsibilities, communication mechanisms, coordination processes, and supervision and management requirements for hospitals to carry out public relations communication and coordination during the process of medical collaboration. For details, please refer to the standard text.