T/CQMA 004-2024 Climate Eco-Brand Economic Value Assessment: Three Gorges Cool Capital
T/CQMA 004-2024 Climate Eco-Brand Economic Value Assessment: Three Gorges Cool Capital
Basic Information
Scope
Main technical content: Conduct research and study relevant national or industry standards for brand value and brand evaluation. Based on the actual situation of climate and ecological brand economic value assessment in Chongqing, and after reviewing relevant literature and drawing lessons from advanced evaluation standard systems at home and abroad, we develop a climate and ecological brand economic value assessment standard for Three Gorges Liandu that is suitable for local conditions. This standard is applicable to the assessment of the climate and ecological brand economic value in Three Gorges Liandu. Its main technical content includes: (1) Clarify the scope of application of the standard and define related terms and definitions of the climate and ecological brand economic value in Three Gorges Liandu; (2) Specify the assessment method and process of the climate and ecological brand economic value in Three Gorges Liandu; (3) Use Three Gorges Liandu as an example to estimate and appropriately adjust the parameters of evaluation indicators, develop a climate and ecological brand economic value assessment standard suitable for Three Gorges Liandu, and compile and write the "Climate and Ecological Brand Economic Value Assessment - Three Gorges Liandu (Draft for Comment)". Broadly solicit opinions and conduct trials; (4) Collect relevant feedback on usage, modify and improve it, and form the team standard "Climate and Ecological Brand Economic Value Assessment - Three Gorges Liandu".