T/SHPPA 001-2019 Active Group standards

T/SHPPA 001-2019 General Requirements for Evaluating the Brand Index of Enterprises in the Pharmaceutical Industry of Shanghai

T/SHPPA 001-2019

Publish Date: 2018-09-20 Implement Date: 2018-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/SHPPA 001-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Integration, terminology, standardization, and literature (vocabulary)

Publish Date: 2018-09-20

Implement Date: 2018-11-01

Scope

Scope: This standard specifies the definition, evaluation principles, basic requirements, and implementation of the enterprise brand index for the pharmaceutical industry in Shanghai. This standard is applicable to member units of the Shanghai Pharmaceutical Industry Association. Main technical content: This evaluation takes the factors of the source of pharmaceutical enterprise brand value as the core content for selecting various indicators in the enterprise brand evaluation system, and breaks down the enterprise brand index into a series of directly measurable indicators. The enterprise brand index for the pharmaceutical industry in Shanghai is composed of financial indices and non-financial indices. Among them, the non-financial indices mainly come from the connotation of brand economy, and are composed of integrity index, innovation index, quality index, and influence index. The construction of the indicator system is in line with the connotation and development law of brand economy.