T/MSITISA 02-018-2022 Active Group standards

T/MSITISA 02-018-2022 "Guidelines for evaluating the brand value of small and medium-sized enterprises in comprehensive quality services" Note: This sentence is not in the form of a question and therefore no translation is provided

Publish Date: 2022-07-12 Implement Date: 2022-08-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Out of stock

Basic Information

Standard Code: T/MSITISA 02-018-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Comprehensive Application of Information Technology

Publish Date: 2022-07-12

Implement Date: 2022-08-01

Scope

Main technical content: Small and medium-sized enterprises (SMEs) play an important role in expanding employment, driving economic development, and promoting independent innovation. However, most SMEs in China have weak brand awareness and complex motivations for brand evaluation, leading to long-term neglect of their value assessment. This document proposes a brand value evaluation model suitable for SMEs based on their characteristics, aiming to help enterprises identify their strengths and weaknesses in brand management and performance, allocate resources effectively, enhance their competitiveness, and gain a proactive position in market transactions. Therefore, how to scientifically, systematically, comprehensively, and accurately evaluate the brand value of SMEs has become an important aspect of their sustainable development. This document specifies a general method for measuring the brand value of SMEs, clarifying the evaluation model, calculation methods, indicator system, and process requirements for evaluating their brand value. GB/T 29188-2012 "Brand Evaluation - Multi-Period Excess Return Method" provides a calculation model for evaluating brand value using the multi-period excess return method, providing guidance for brand value evaluation and the evaluation process. GBT 31045-2014 "Brand Value Evaluation - Agricultural Products", GBT 31282-2014 "Brand Value Evaluation - Internet and Related Services", and GBT 39911-2021 "Brand Value Evaluation - Telecommunications Industry" specify the calculation models, evaluation indicators, and process requirements for evaluating brand value in different industries. Most of these documents focus on evaluating brand value in specific industries, with evaluation indicators tailored to specific industries and requiring experts to score based on enterprise-related information, which is not suitable for SMEs with limited funding. This document emphasizes constructing evaluation indicators based on the characteristics of