T/CCBD 6-2019 Active Group standards

T/CCBD 6-2019 Brand Value Evaluation Market Method

Publish Date: 2019-12-30 Implement Date: 2020-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 6-2019

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Integrated services

Publish Date: 2019-12-30

Implement Date: 2020-01-01

Scope

Scope: This standard specifies the evaluation methods, evaluation indicators, and evaluation processes of the market method in brand value evaluation. This standard is applicable to the evaluation of enterprise or product brands using the market method; Main technical content: The overall structure adopted by this standard is as follows: 1 Scope; 2 Normative reference documents; 3 Terms and definitions; 4 Measurement model; 5 Evaluation process. The main technical content includes the measurement model of the market method, the evaluation process, and requirements for reporting the measurement results of brand value, etc.