T/CIET 133-2023 Brand Reputation Index Evaluation Specification
T/CIET 133-2023 Brand Reputation Index Evaluation Specification
Basic Information
Scope
Scope: This document specifies the terms and definitions, evaluation indicators, evaluation procedures, evaluation methods, and evaluation conclusions related to the evaluation of brand reputation indexes. This document is applicable to the evaluation of brand reputation indexes in industrial, consumer, and service sectors. Evaluations of brand reputation indexes in other fields may be conducted with reference to this document. Main technical content: This document specifies the terms and definitions, evaluation indicators, evaluation procedures, evaluation methods, and evaluation conclusions related to the evaluation of brand reputation indexes. This document is applicable to the evaluation of brand reputation indexes in industrial, consumer, and service sectors. Evaluations of brand reputation indexes in other fields may be conducted with reference to this document.