T/ZJXJH 001-2022 Active Group standards

T/ZJXJH 001-2022 Brand Rural Construction Evaluation Standards

Publish Date: 2022-07-20 Implement Date: 2022-08-20 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/ZJXJH 001-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Integrated services

Publish Date: 2022-07-20

Implement Date: 2022-08-20

Scope

Scope: This document specifies the relevant terms and definitions, guiding principles, and workflow for evaluating brand villages in China. It also standardizes evaluation indicators, evaluation personnel, and evaluation conclusions. This document applies to the evaluation of brand villages in China and serves as the guiding principle and general requirement for formulating specific evaluation guidelines for other brand villages. Main technical content: 3. Terms and definitions The following terms and definitions apply to this document: 3.1 Village A geographical entity outside urban built-up areas that possesses natural, social, and economic characteristics and multiple functions such as production, living, ecology, and culture, including towns and villages. This standard only evaluates natural villages, administrative villages, and rural clusters based on agricultural industries. 3.2 Brand Intangible assets related to marketing, including (but not limited to) names, terminology, symbols, images, logos, designs, or their combinations, used to distinguish products, services, and/or entities, or a combination of the above, capable of forming unique impressions and associations in the minds of stakeholders and generating economic benefits (value). [Source: GB/T 29187–2012 2.2] 3.3 Brand Village From the perspective of brand perception, a brand village refers to the overall perception or comprehensive evaluation of a rural area, its industries, products, and culture. It represents the overall impression, understanding, and evaluation of the rural organization's ecological, cultural, economic, and social value, as well as the unique relationship between consumers and the rural area as a spatial entity. It serves as a unique carrier of benefits, value system, and integrity system. 3.4 Evaluation The process of conducting an objective, fair, and comprehensive evaluation based on standardized methods and procedures by an evaluation agency and formula