T/QGCML 538-2022 Active Group standards

T/QGCML 538-2022 Smart device interactive advertising placement and effectiveness measurement requirements

Publish Date: 2022-12-17 Implement Date: 2023-01-05 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/QGCML 538-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: The application of information technology in transportation and trade

Publish Date: 2022-12-17

Implement Date: 2023-01-05

Scope

Main technical content: This document specifies the classification and definition of interactive advertising on smart devices, as well as the requirements for its deployment and effectiveness measurement. This document is applicable to the process of deploying and measuring the effectiveness of interactive advertising on smart devices.