T/JXSSBPPXH 004-2023 The Evaluation and Standardization of Excellent Trademark Brands in Jiangxi Province

Scope

Scope: This document stipulates the evaluation principles, terms and definitions, evaluation content, qualification and application conditions, evaluation elements, procedures, and supervision and management requirements for the identification of outstanding trademark brands in Jiangxi Province. This document applies to the Jiangxi Provincial Trademark and Brand Association in conducting the identification of outstanding trademark brands in Jiangxi Province. Other relevant organizations may refer to and use it for reference. Main technical content: Foreword 1 Introduction 2 Management Regulations for the Identification and Evaluation of Outstanding Trademark Brands in Jiangxi Province 31 Scope 32 Normative Reference Documents 33 Terms and Definitions 33.1 Prominent Brand 33.2 Prominent Trademark 33.4 Applicant 43.5 Trademark Under Review 43.6 Management Organization 43.7 Brand Popularity 44 Evaluation Principles 45 Evaluation Items and Indicators 55.1 Brand Operating Capacity 55.2 Brand Value Impact 55.3 Brand Communication Impact 55.4 Quality Level Performance 55.5 Cultural Industry Construction 86 Evaluation Procedure Flowchart 87 Qualification Procedure 10.1 Organization Application 10.2 Acceptance of Enterprise Application 10.3 Evaluation 10.4 Evaluation Publicity 10.5 Review 10.6 Document Announcement 118 Evaluation and Qualification Elements 128.1 Overview 128.2 Market Competitiveness Factors 128.3 Legal Factors 129 Management 139.1 Validity Period 139.2 Regular Application and Announcement 139.3 Dynamic Management 139.4 Change Registration 140 Supervision A Appendix B Appendix

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