T/WPHT 011-031-2025 Guidelines for the Creation and Implementation of Well-Known Regional Brands

Scope

Scope: This standard specifies the definition, connotation, qualifications, rights and interests, creation, operation, management, and verification methods of well-known regional brands. This standard applies to regional legal entities or institutions/entities authorized by regional legal entities in the development, operation, and management of well-known regional brands; and to enterprises authorized to use regional brand authorizations in cooperation with regional brand construction applications. Main technical content: The technical content of this standard includes: First, in accordance with the requirements of brand characteristics, it proposes the criterion of "three attributes" for determining the target brands to be cultivated in the creation of well-known regional brands. Second, in accordance with the laws of brand value formation, it proposes the "eight creation methods" for cultivating the core competitiveness of brands. Third, in accordance with the market competition attributes and social adaptability of brands, it proposes the "three methodological skills" for enhancing the core value of brands, strengthening their market competitiveness, and achieving sustainable growth. Fourth, in accordance with the "five-element theory of brand value", it proposes the "16 verification indicators" and their verification methods for continuously improving the development of well-known regional brands. These series of technical measures form a complete closed-loop cycle of "positioning - creation - management - verification - improvement" adapted to the brand development process, which guides the continuous spiral-like upgrading and development of brands. The overall methodology is also known as the "38316 Well-Known Regional Brand Creation Method".

Development Information

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