T/NBS 002-2024 The Evaluation Standards for Ningxia Famous Brands

Scope

Scope: This document stipulates the evaluation principles, basic conditions, evaluation index system, evaluation methods, evaluation procedures, and the use of certificates and logos for well-known brands in Ningxia. This document is applicable to the evaluation of well-known brands in Ningxia, and is used to guide market entities in self-evaluation and the Ningxia Brand Research Association in conducting evaluation work; Main technical content: This document clarifies the concept of well-known brands in Ningxia, with the brands of products/services associated with registered trademarks as the evaluation objects, and factors such as intellectual property, quality and service, economic benefits, public influence, brand strategy, innovation leadership, and social responsibility as the evaluation content. It standardizes the evaluation activities of well-known brands in Ningxia. The formulation and promotion of this document play an active role in promoting the enhancement of trademark and brand value, advancing the branding of key industries with distinctive features in Ningxia, and transforming Ningxia brands into Chinese brands.

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