T/WPHT 015-2022 Low-cost Brand Marketing Strategies for Businesses: A Guide

Scope

Scope: This standard describes the concept, connotation, principles, strategies, methods, and measures of low-cost brand marketing strategies for industrial and commercial enterprises in a market economy environment; This standard is applicable to all types of industrial and commercial enterprises and operational economic entities in terms of brand management and marketing in practical applications; This standard only provides guidelines on principle requirements, which does not mean that the subject cannot be flexible. Brand owners, especially marketing departments and personnel, should creatively implement them based on actual situations, and all employees have relevant obligations in implementing this standard; Main technical content: Based on brand characteristics and development logic, this standard refers to standards such as DB41/T1192-2016 "Guide for Brand Construction", GB/T29187-2012 "Brand Evaluation - Requirements for Brand Value Evaluation", ISO9001-2000 "Quality Management System Standards", GB/T19580-2004 "Excellent Performance Evaluation Criteria", and the spirit of "Socialist Core Values with Chinese Characteristics", combined with the actual situation of industrial and commercial enterprise marketing, this standard for the first time integrates brand management, brand marketing, and low-cost financial requirements to propose a quality-based, integrity-oriented, efficiency-focused, multi-dimensional, practical, and systematic low-cost brand marketing strategy guide, which includes "Ten Marketing Initiatives", "Seven Types of Marketing Tactics", "32 Promotion Methods", "18 Indicator Methods for Verifying Marketing Effectiveness", as well as scientifically establishing and implementing "marketing channels, methods, business models, and incentive methods", etc. It fundamentally provides systematic guidance on benefit-oriented marketing, integrity-oriented marketing, and civilized marketing, and is a complete solution for creating healthy and scientific

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