T/WPHT 006-2021 Industrial and business branding strategy guide for human resources and resource momentum

Scope

Scope: This standard specifies the definition, connotation, content, methods, and measures of the branding dynamic strategy for human and resource development in industrial and commercial enterprises. This standard is primarily applicable to large-scale industrial and commercial enterprises, especially state-owned and other standardized-management enterprises, that are committed to achieving brand success through practical application. Other entities and organizations can also refer to and apply it as a reference. Main technical content: Based on the brand development principle that "people and resources are the origin of brand momentum—without people and resources, there can be no brand; and whether people and resources can be effectively utilized is the dividing line between a brand's rise and decline." In order to scientifically leverage the synergistic potential of people and resources in brand development and promote the creation of excellent brands and high-quality enterprise development, this standard, in accordance with brand characteristics and development logic, references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, and GB/T19580-2004 *Evaluation Criteria for Excellent Performance*, and integrates the spirit of the *Core Values of Socialism with Chinese Characteristics*. Combined with the practical application of human and resource management in industrial and commercial enterprise development, this standard proposes for the first time a systematic and comprehensive enterprise resource dynamic development application strategy that is "brand-oriented, people-centered, service-driven, mechanism-based, strategy-centered, incentive-powered, multi-dimensional in methods, interconnected in stages, integrated in efforts, and practical in application." It provides a systematic "human and resource dynamic metho

Development Information

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