T/JSCBD 0001-2024 Brand Value Evaluation Information Consumer Industry

Scope

Scope: This document provides an evaluation model for brand value assessment of information consumption enterprises, indicators for measuring brand strength, the evaluation process, evaluation results, and applications of the brand value assessment. This document is applicable to the brand value assessment of information consumption enterprises. Main technical content: This standard mainly stipulates the brand value assessment of the information consumption industry in Jiangsu Province. On the basis of national standardization standards, it adds brand evaluation standards for information consumption, reflecting the characteristics of the integration and application of information technology in various consumption fields. The application of information technology at the consumption end generates new models and new industries; the application of information technology forms flexible customization from the consumption to the production end, enhancing the rapid response of products to demand. The main technical content of this standard is determined based on standards such as GB/T 29185 "Terminology of Brands", GB/T 29186 (all parts) "Evaluation of Brand Value Elements", GB/T 29187 "Brand Evaluation - Requirements for Brand Value Evaluation", GB/T 29188 "Brand Value Evaluation - Multi-cycle Excess Return Method", etc., as well as practical work experience. The main technical content of this standard includes the enterprise brand value assessment model for the information consumption industry, indicators for measuring the brand strength of information products, and the process of brand value assessment.

Development Information

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