T/CAAAD 001-2024 Internet advertising and data circulation platform technology architecture

Scope

Main technical content: To meet the demand for standard documents in the development of information and communication, this document is jointly formulated by the China Communications Standards Association and the China Advertising Association, and is recommended for adoption by relevant parties. Suggestions and opinions on this document should be reflected to the China Communications Standards Association and the China Advertising Association. Data, as a production factor, its market-based allocation can promote the social sharing and circulation of data, allowing more data users to better access and utilize data to support scientific research, social governance, and business decision-making. Internet advertising business is an industry field intensive in data use, processing, provision, and commissioned processing. In scenarios such as ad placement, programmatic trading, and ad attribution, various data-related processing behaviors, including provision, processing, transmission, and use, are involved between different institutions. The data circulation in the internet advertising field is diverse, making it necessary to formulate standards, define a common technical architecture for advertising data circulation, clarify the process and implementation of data circulation, and guide specific production practices. Enhance the security control capabilities of internet advertising data circulation, and on the premise of ensuring data security, promote the free circulation of data resources and the safe, healthy, and rapid development of the internet advertising industry.

Development Information

Related Standards