T/CAAAD 011-2024 Digital marketing technology and creative management platform technology requirements

Scope

Main technical content: To meet the demand for standard documents in the development of information and communication, this document is jointly formulated by the China Communications Standards Association and the China Advertising Association, and is recommended for adoption by relevant parties. Suggestions and opinions on this document should be submitted to the China Communications Standards Association and the China Advertising Association. Digital marketing is an emerging commercial marketing method that has developed over the past 20 years through the comprehensive utilization of Internet technology, big data technology, and artificial intelligence technology in the advertising industry to deeply explore commercial value. During the process of digital marketing, the collection, processing, exchange, and intensive use of data, especially the application of machine learning algorithms and neural network algorithms, have made data one of the important basic resources in the advertising industry. Various technical applications and explorations of data have also become a field that the advertising industry pays special attention to, actively attempts, and invests heavily in. With the vigorous development of the Internet industry, people's consumption demand for Internet content is changing with each passing day, and higher requirements have been put forward for the production efficiency of digital marketing content. The importance of creative asset management to enterprise brand management is becoming increasingly obvious. Although many enterprises have adopted different system solutions to address the problem of enterprise creative content management, there is still no clear consensus on the definition, technology, norms, and standards of creative management platforms among enterprises. Conflicts between advertisers, media, users, and operation agencies in the collection, processing, exchange, and use of data continue to arise, and there are also uneven problems in

Development Information

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