T/WPHT 014-2022 Business brand core value strategy guideline

Scope

Scope: This standard specifies the connotations, definitions, principles, methods, and measures for creating a brand's core value in industrial and commercial enterprises, serving as a guideline for industrial and commercial enterprises to prioritize the practical application of brand functionality as their core value. This standard applies to the brand-building practices of all types of industrial and commercial enterprises and economic entities; other types of brand construction can also refer to and apply it. Main technical content: The brand's core value is the source of its vitality. A brand without a core value lacks competitiveness, and a brand without competitiveness has no survival value in the market. Building a brand's core value is the core issue of high-quality development for enterprises. Based on the characteristics of brands and their development logic, this standard references the spirit of standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Requirements for Brand Evaluation and Brand Value Assessment*, ISO9001-2000 *Quality Management System Standards*, and GB/T19580-2004 *Evaluation Criteria for Excellent Performance*, as well as modern brand-building theories. Combined with the strategic concept and requirements of high-quality development outlined in the *14th Five-Year Development Plan of the Communist Party of China*, and based on the practical realities of industrial and commercial enterprise operations and construction, this standard proposes a guiding strategy for creating a brand's core value that focuses on direction, clarifies goals, highlights key points, provides specific measures, ensures logical coherence, uses concise language, and is easy to implement. The aim is to guide enterprises to fundamentally address the practical issues of high-quality development.

Development Information

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