T/WPHT 001-2021 Guidelines for High-Quality Development Strategies of Large-scale Industrial and Commercial Enterprises Branding

Scope

Scope: This standard specifies the terminology, definitions, strategies, methods, and verification measures for industrial and commercial enterprises to implement a branding development strategy. This standard is primarily applicable to large and medium-sized industrial and commercial enterprises and market-oriented economic entities that firmly believe in the path of branding development and are committed to creating excellent brands. Small and micro enterprises can selectively apply parts of it as needed; other types of brands can also refer to it for application. Main Technical Content: 4. High-quality Development Methods for Enterprise Branding 4.1 General Principles: The high-quality development of enterprise branding should be based on the highest-end, most optimal, simplest, most accurate, most efficient, and most effective characteristics of the branding method, adhere to the "Five Development Concepts" of innovation, coordination, green development, opening up, and sharing in the new era, grasp the five key issues of brand development throughout the entire life cycle: brand positioning, value creation, marketing strategy, resource dynamics, and corporate culture, and persist in reform and opening up, cultivate the spirit of craftsmanship, and implement innovations in accordance with the requirements of Clauses 4.2 to 4.7 of this standard. 4.2 Implementation of Branding Enterprise Development Positioning Strategy (Note: The brand positioning method locks in the brand): Basic requirements: When implementing a high-quality branding development strategy, enterprises should first complete the "Five Positioning Tasks" as required, including: brand subject positioning, brand positioning, brand image positioning, brand strategy positioning, and brand subject credit responsibility commitment positioning, to determine the development direction and foundation of the enterprise. For details, see T/WPHT-003-2021, "Guidelines for Branding Development Positionin

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