T/PJC 0001-2023 Brand awareness evaluation and management standards

Scope

Main Technical Content: Evaluation Content: 6.1 Overview The evaluation indicators for well-known brands include organizational leadership, efficiency evaluation, quality evaluation, innovation evaluation, service evaluation, brand dissemination and maintenance, and creation effects as first-level indicators. Under these first-level indicators, there are secondary and tertiary indicators set according to the specific requirements of the secondary indicators. The evaluation indicators for well-known brands are referenced in Appendix A. During the evaluation, the secondary and tertiary indicators can be adjusted according to the nature and characteristics of the industry in which the brand operates. When defining the brand subject and industry of the evaluated brand, reference can be made to GB/T 36680. 6.2 Organizational Leadership Before conducting the evaluation of well-known brands, the organization should form a consensus on the evaluation of well-known brand creation within the organization and ensure the availability of resources: a) The decision-making layer of the organization makes the decision to conduct the evaluation of well-known brands, and the top managers of the organization personally take charge of brand construction work; b) All members of the organization have a full understanding of the necessity and significance of the evaluation of well-known brands; c) Establish the competent department responsible for the evaluation of well-known brand creation and clarify the relevant departments and personnel involved in the evaluation of well-known brand creation. Brand Strategy The brand strategy should be in line with the overall development strategy, vision, and current status of the brand. When planning the brand strategy, the organization should systematically review its current development status, which serves as the basis and support for formulating the brand strategy. The current situations and factors to be considered include b

Development Information

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