T/CAAAD 005-2022 Active Group standards

T/CAAAD 005-2022 Internet advertising audience measurement technical requirements

Publish Date: 2022-12-26 Implement Date: 2022-12-30 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 005-2022

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2022-12-26

Implement Date: 2022-12-30

Scope

Main technical content: With the continuous development of the internet advertising industry, when placing ads, advertisers can select specific target audiences to optimize their marketing strategies. When analyzing the effectiveness of the ads after they have been placed, advertisers also rely on information such as the composition of the ad audience to evaluate the impact of the ads and formulate subsequent marketing strategies. Therefore, how to scientifically measure the ad audience is an urgent problem that needs to be solved. At present, there are various methods and definitions for measuring the ad audience in the market. The inconsistencies in the measurement indicators and calculation methods used by different organizations make it difficult for advertisers to effectively evaluate their marketing strategies using a unified standard. This document aims to clarify the scope of application of technical requirements for measuring the internet advertising audience, standardize the terminology used in internet advertising audience measurement, clarify its relevant definitions, and explain and require the principles and control measures to be followed in each link of the audience measurement process. It is hoped that, based on international common standards and taking into account the current situation of the local market, this document can establish scientific and practical evaluation standards for internet advertising audience measurement that meet the needs of the industry, provide scientific basis and solutions for advertisers to understand the reach of their marketing activities, and continuously promote the positive development of internet marketing. To meet the demand for standard documents in the information and communication industry, this group standard is jointly organized and formulated by the China Communications Standards Association and the China Advertising Association, and is recommended for adoption by relevant parties. Suggestions and opinions o