T/CAAAD 003-2020 Active Group standards

T/CAAAD 003-2020 Mobile Internet advertising identification and specification technology

Publish Date: 2020-12-10 Implement Date: 2021-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAAAD 003-2020

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Other

Publish Date: 2020-12-10

Implement Date: 2021-01-01

Scope

Main technical content: In mobile Internet advertising campaigns, identifiers are the fundamental data for the operation of mobile Internet advertising, and are widely used across the entire digital marketing chain of market entities such as advertisers, media platforms, third-party monitoring companies, and agencies. They serve to verify the accuracy of ad placement, identify the authenticity of traffic sources, and even serve as the basis for settlements between advertisers and platforms. However, at present, there are no dedicated mobile Internet advertising identifiers specifically designed for advertising in China. Most identifiers currently in use are either mobile device identifiers with high personal information attributes or various identifiers provided by operating systems. This not only poses a risk of user personal information leakage but also imposes numerous usage restrictions. Therefore, it is necessary to define mobile Internet advertising identifiers that comply with personal information protection and data security laws and regulations while meeting the needs of the advertising industry. This standard aims to define mobile Internet advertising identifiers and regulate their generation and service principles, functional requirements, and security requirements. It also proposes several different implementation solutions to facilitate reference and use by all relevant parties in China's mobile Internet advertising industry.