T/CAQ 10304-2016 Active Group standards

T/CAQ 10304-2016 Brand Innovation Achievement Evaluation Guide

Publish Date: 2017-03-01 Implement Date: 1970-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAQ 10304-2016

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Comprehensive quality

Publish Date: 2017-03-01

Implement Date: 1970-01-01

Scope

Main technical content: This standard is based on the following basic concepts. Organizations use these basic ideas to scientifically carry out brand innovation activities, thereby enhancing their profitability and brand value. a) Customer orientation; b) Innovation-driven; c) Creating value for stakeholders; d) Full participation; e) Systematic evaluation. This standard follows the basic concept of the brand value chain and proposes a systematic method for the process and path of creating and enhancing brand value.