T/WPHT 018-2023 Industrial and Commercial Enterprise Branding: A High-Quality Development Strategy Guide

Scope

Scope: This standard specifies the terminology, definitions, strategies, methods, and verification measures for industrial and commercial enterprises to implement brand development strategies. This standard is primarily applicable to large and medium-sized industrial and commercial enterprises and market-oriented economic entities that firmly believe in the path of brand development and are committed to creating excellent brands. Small and micro enterprises can selectively apply it as needed. Other types of brands can also refer to it for application. Main technical content: In order to adapt to the needs of international economic integration and high-quality development of the domestic economy, overcome the problems of outdated concepts, inefficient methods, low quality, and low efficiency in the development and management of most enterprises, and promote enterprises to accelerate the practice of "transforming Chinese products into Chinese brands" and achieve high-quality development. This standard references the spirit of DB41/T1192-2016 "Guide for Brand Construction", GB/T29187-2012 "Requirements for Brand Evaluation and Brand Value Assessment", ISO9001-2000 "Quality Management System Standard", GB/T19580-2004 "Excellence Performance Evaluation Criteria", and "Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Quality Improvement". Combined with the current development of industrial and commercial enterprise management, this standard extensively references and integrates the research theories and practical experiences of quality and brand at home and abroad, and provides a comprehensive, innovative, technical, scientific, and practical strategic combination of enterprise management functions from the latest perspective of brand development logic, which integrates the interrelated needs of production, marketing, management, culture, economy, politics, and society. It aims to comprehensively solve the key and critica

Development Information

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