T/WPHT 023-2023 Business low-cost brand marketing strategy guideline

Scope

Scope: This document describes the concept, connotation, principles, strategies, methods, and measures of low-cost brand marketing strategies for industrial and commercial enterprises in a market economy environment; This document is applicable to various industrial and commercial enterprises and operational economic entities in terms of brand management and marketing in practical application; This document only provides guidelines on principled requirements, and does not imply that the subject must adhere to these requirements without flexibility. Brand owners, especially marketing departments and personnel, should creatively implement them based on actual circumstances, and all employees have relevant obligations in implementing this document; Main technical content: To guide enterprises in low-cost operations and high-efficiency marketing, maximize the effectiveness of marketing in brand building, overcome marketing confusion and chaos in market practice, and better achieve high-quality development. Based on brand characteristics and development logic, this standard references standards such as DB41/T1192-2016 *Guide for Brand Construction*, GB/T29187-2012 *Brand Evaluation - Requirements for Brand Value Evaluation*, ISO9001-2000 *Quality Management System Standards*, GB/T19580-2004 *Excellence Performance Evaluation Criteria*, and the spirit of the "Socialist Core Values with Chinese Characteristics". Combined with the practical reality of industrial and commercial enterprise marketing, this document integrates brand management, brand marketing, and financial low-cost requirements for the first time to propose a quality-based, integrity-based, efficiency-oriented, multi-dimensional, practical, and systematic low-cost brand marketing strategy guide, which includes "Ten Marketing Initiatives", "Seven Types of Marketing Tactics", "32 Promotion Methods", "18 Indicator-Based Marketing Effectiveness Verification Methods", as well as scientifically establishing a

Development Information

Related Standards