GB/T 30350-2013 Active National standards

GB/T 30350-2013 Television audience measurement guidelines

Publish Date: 2013-12-31 Implement Date: 2014-07-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 30350-2013

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: Trade, commercial activities, and marketing

Publish Date: 2013-12-31

Implement Date: 2014-07-01

Pages: 26 pages

Scope

This standard specifies the basic norms for the entire process of TV audience rating survey sample selection, data collection, data processing, data reporting, data use, and cooperation with the survey.
This standard applies to providers of TV audience rating surveys (i.e., TV audience rating survey companies or institutions), sample households, and data users, including TV program broadcasting institutions, program suppliers, advertisers, advertising agencies, media buying companies, relevant government agencies, equipment manufacturers, and academic research institutions, etc.