GB/T 34090.1-2017 Active National standards

GB/T 34090.1-2017 Interactive advertising—Part 1:Terminology overview

Publish Date: 2017-07-31 Implement Date: 2018-02-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 34090.1-2017

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Computer applications

ICS Name: The application of information technology in transportation and trade

Publish Date: 2017-07-31

Implement Date: 2018-02-01

Pages: 26 pages

Scope

This part of GB/T 34090 defines terms and definitions related to digital interactive advertising placement and scheduling, advertising materials, advertising display targets, advertising display monitoring, post-advertising behavior, post-advertising behavior monitoring, and advertising data exchange interfaces in the internet field.
This part is applicable to digital advertising placement and monitoring scenarios on various devices, including computers, mobile devices, and digital televisions.