GB/T 34090.3-2017 Active National standards

GB/T 34090.3-2017 Internet advertising—Part 3:Effect measurement requirements

Publish Date: 2017-07-31 Implement Date: 2018-02-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 34090.3-2017

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Computer applications

ICS Name: The application of information technology in transportation and trade

Publish Date: 2017-07-31

Implement Date: 2018-02-01

Pages: 11 pages

Scope

This part of GB/T 34090 specifies the norms that third-party monitoring and effect evaluation institutions should follow in the process of advertising evaluation. This part is applicable to the measurement of advertising effects on all kinds of smart devices, including interactive effects, brand promotion effects, and the measurement and application of equivalent exposure systems for unified evaluation across different ad spaces.