T/HNSGJXH 0027-2023 Active Group standards

T/HNSGJXH 0027-2023 Citrus Regional Public Brand Market Value Evaluation

T/HNSGJXH 0027-2023

Publish Date: 2024-01-31 Implement Date: 2024-01-31 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Download

Basic Information

Standard Code: T/HNSGJXH 0027-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Integrated services

Publish Date: 2024-01-31

Implement Date: 2024-01-31

Scope

Scope: This document specifies the evaluation model, brand strength index system, and calculation process for assessing the market value of citrus regional public brands. This document is applicable to the evaluation of the market value of citrus regional public brands. Main technical content: 3. Terms and definitions The terms and definitions defined in GB/T 29185 and the following terms and definitions apply to this document. 3.1 Citrus regional public brand (CRPB) A product brand based on the geographical indication of citrus products, rooted in the local unique natural or industrial resources, and shared by local relevant institutions, enterprises, and farmers. It aims to promote the common development of regional products and regional image through shared demands and actions in areas such as production geography, variety quality management, brand licensing, and marketing and dissemination. 3.2 Gross profit rate (GPR) The percentage value of the difference between the sales revenue and costs of citrus regional public brand products and the sales revenue. 3.3 Excess gross profit rate (EGPR) The difference between the average gross profit rate of citrus regional public brand products and the average gross profit rate of general citrus brands. 3.4 Excess profit (EP) The product of the excess gross profit rate of citrus regional public brand products and the output value of the citrus industry. 3.5 Brand loyalty (BL) Measuring brand loyalty based on the price fluctuation of the main products of the citrus regional public brand. 3.6 Brand expansion (BE) The average value of the growth rate of sales volume of citrus regional public brand products outside the province and the growth rate of sales volume of derivative products of the same brand. 3.7 Brand public index (BPI) Composed of the proportion of authorized enterprises of the citrus regional public brand in the region and the government's funding support for the local citrus indust