T/JXSSBPPXH 002-2023 The Evaluation and Standardization of Famous Trademark Brands in Jiangxi Province

Scope

Scope: This document stipulates the evaluation principles, terms and definitions, evaluation content, identification and application conditions, evaluation elements, procedures, and supervision and management requirements for the identification of famous trademarks and brands in Jiangxi Province. This document is applicable to the Jiangxi Provincial Trademark and Brand Association in conducting the identification of famous trademarks and brands in Jiangxi Province. Other relevant organizations may refer to and use it for reference. Main technical content: - Preface 3 - Introduction 4 - Management Regulations for the Identification and Evaluation of Famous Trademarks and Brands in Jiangxi Province 51 - Scope 52 - Normative Reference Documents 53 - Terms and Definitions 53.1 Prominent Brand 53.2 Prominent Trademark 53.4 Applicant 63.5 Trademark Under Review 63.6 Management Organization 63.7 Brand Popularity 64 - Evaluation Principles 65 - Evaluation Items and Indicators 7 5.1 Brand Operating Capacity 5.2 Brand Value Impact 5.3 Brand Communication Impact 5.4 Quality Level Performance 5.5 Cultural Industry Construction 6 - Evaluation Procedure Flowchart 7 - Identification Procedure 12 7.1 Organization Application 12 7.2 Enterprise Application Acceptance 12 7.3 Review 12 7.4 Review Publicity 13 7.5 Reconsideration 13 7.6 Document Announcement 14 - Evaluation Identification Elements 14 8.1 Overview 14 8.2 Market Competitiveness Factors 14 8.3 Legal Factors 15 - Management 15.1 Validity Period 15 15.2 Regular Application and Announcement 15 15.3 Dynamic Management 15.4 Change Registration 16 - Supervision 16 - Appendix A 17 - Appendix B 20

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