T/SHCNAA 001-2023 E-commerce Streamers' Livestreaming Language Standards
T/SHCNAA 001-2023
Basic Information
Scope
Scope: This document stipulates the basic requirements, language requirements, evaluation, and improvement requirements for e-commerce streamers' live-streaming language. This document applies to e-commerce streamers conducting live-streaming activities in Changning District of Shanghai, as well as to regulatory authorities and parties involved in live-streaming marketing services in terms of supervision, management, training, and evaluation of e-commerce streamers. Main technical content: This standard, from the perspective of regulatory authorities and parties involved in live-streaming marketing services, standardizes the basic requirements, language requirements, evaluation, and improvement for e-commerce streamers' live-streaming process. It clearly regulates the language used by e-commerce streamers in the opening and closing stages, interaction, and promotion of live-streaming activities, and optimizes the supervision, management, training, and evaluation of e-commerce streamers' live-streaming process. The basic requirements in Chapter 4 of this standard are determined based on relevant laws, regulations, and administrative rules to ensure that they meet the basic requirements of live-streaming activities; the language requirements in Chapter 5 are determined based on the specific stages and actual situations of live-streaming activities to ensure that they are applicable to general live-streaming activities.