GB/T 31232.2-2025 Active National standards

GB/T 31232.2-2025 E-commerce statistical indicator system—Part 2:Online marketing

Publish Date: 2025-08-29 Implement Date: 2025-12-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: GB/T 31232.2-2025

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Economic and cultural

ICS Name: The application of information technology in transportation and trade

Publish Date: 2025-08-29

Implement Date: 2025-12-01

Pages: 28 pages

Scope

This document specifies the classification and framework of online marketing statistical indicators in e-commerce statistics, the description of the indicators and their content, statistical dimensions, and describes the extension methods of statistical indicators.
This document is applicable to the statistical analysis and forecasting of e-commerce marketing information during the operation, management, and research and development of e-commerce.