T/SHQX 002-2022 Guidelines for the Use of Mystery Shoppers and Experience Officers in the Automobile Sales Industry

Scope

Scope: This document specifies the terms and definitions of mystery shoppers and experience officers in the automotive sales industry, the usage norms for mystery shoppers, the usage norms for experience officers, and the usage norms for research results. This document is applicable to the automotive sales service industry and the consulting industry. Main technical content: 4. Mystery shoppers 4.1 Generation of mystery shoppers 4.2 Working procedures for mystery shoppers 5. Experience officers 5.1 Generation of experience officers 5.2 Working procedures for experience officers 6. Usage norms for research results 6.1 Automotive industry associations will use the research results as an important basis for industry self-discipline 6.2 Automotive dealers and automotive after-sales service providers will use the research results as an important basis for self-discipline 6.3 Consumer rights protection organizations may use the research results as an important basis for serving consumers 6.4 Mystery shoppers, experience officers, and organizations entrusted to conduct research shall not disclose information without the authorization of the client

Development Information

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