T/SZFIA 111-2024 Suzhou Catering Culture Brand Terminology
T/SZFIA 111-2024
Basic Information
Scope
Scope: This document defines the basic terms of Suzhou culinary culture brands, the management terms of Suzhou culinary culture brands, and the related terms of brand classification in the Suzhou catering industry chain. This document is applicable to all organizations in the entire Suzhou catering industry chain for brand construction, management, evaluation, and other brand-related activities. Main technical content: 3. Suzhou culinary (catering) culture brand basic terms 3.1 Suzhou culinary (catering) culture brand 3.2 Suzhou culinary (catering) culture brand value 3.3 Suzhou culinary (catering) culture brand categories 3.4 Suzhou culinary (catering) culture brand subjects 3.5 Suzhou culinary (catering) culture regional brands 3.6 Suzhou culinary (catering) culture regional industrial clusters 3.7 Suzhou food landmarks 4. Suzhou culinary (catering) culture brand construction 5. Suzhou culinary (catering) culture brand cultivation and management terms 5.1 Suzhou culinary (catering) culture brand cultivation 5.2 Suzhou culinary (catering) culture brand management 5.3 Suzhou culinary (catering) culture brand strategy 5.4 Suzhou culinary (catering) culture brand vision 5.5 Suzhou culinary (catering) culture brand goals 5.6 Suzhou culinary (catering) culture brand positioning 5.7 Suzhou culinary (catering) culture brand planning 5.8 Suzhou culinary (catering) culture brand concept 5.9 Suzhou culinary (catering) culture brand core value 5.10 Suzhou culinary (catering) culture brand architecture 5.11 Suzhou culinary (catering) culture brand identification elements 5.12 Suzhou culinary (catering) culture brand image 5.13 Suzhou culinary (catering) culture brand association 5.14 Suzhou culinary (catering) culture brand naming 5.15 Suzhou culinary (catering) culture brand personality 5.16 Suzhou culinary (catering) culture brand marketing 5.17 Suzhou culinary (catering) culture brand extension 5.18 Suzhou culinary (catering) culture brand alliance 5.19 Suzhou culinary (ca