T/CCBD 15-2021 Active Group standards

T/CCBD 15-2021 Brand Value Evaluation Jewelry Industry

Publish Date: 2021-12-15 Implement Date: 2022-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CCBD 15-2021

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: Integrated

ICS Name: Integrated services

Publish Date: 2021-12-15

Implement Date: 2022-01-01

Scope

Scope: This document specifies the requirements for the evaluation of brand value in the jewelry industry, including the methodology, indicator system, and result reports. This document is applicable to manufacturing and retail enterprises or groups (hereinafter referred to as "enterprises") in the jewelry industry, and can also serve as a basis for industry organizations and third-party institutions to evaluate the brand value of enterprises. Other types of enterprises in the jewelry industry may refer to this document for implementation. Main technical content: This document specifies the requirements for the evaluation of brand value in the jewelry industry, including the methodology, indicator system, and result reports. The overall structure of this document is as follows: 1. Scope; 2. Normative reference documents; 3. Terms and definitions; 4. Methodology for evaluating brand value; 5. Indicator system for evaluating brand strength; 6. Evaluation of brand value; 7. Report on the evaluation of brand value