T/HNAGS 015-2023 Active Group standards

T/HNAGS 015-2023 "Dongting Xiangmi" brand management specifications

Publish Date: 2023-02-01 Implement Date: 2023-03-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Price: $ 20.00

Out of stock

Basic Information

Standard Code: T/HNAGS 015-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Terminology (principles and coordination and cooperation)

Publish Date: 2023-02-01

Implement Date: 2023-03-01

Scope

Scope: This document stipulates the responsibilities of the management authority for the "Dongting Fragrance Rice" brand, the identification of brand usage, brand authorization, brand usage requirements, and the cancellation of brand usage rights, among other requirements. Main technical content: The content of the following documents is incorporated into this document through normative referencing. Among them, the referenced documents with specified dates apply only to the version corresponding to that date; the referenced documents without specified dates apply to the latest version (including all amendment documents) of those documents. - T/HNAGS 016: "Dongting Fragrance Rice" Brand Selection Standards - T/HNAGS 017: "Dongting Fragrance Rice" Brand Logo Design and Use The regional public brand of "Dongting Fragrance Rice" shall be held and managed by the brand management authority. A sound system for brand supervision and management shall be established and implemented to carry out daily brand management. Brand identification work shall be organized for enterprises. Brand logo authorization shall include formulating a list of authorized enterprises and products and publicly announcing it according to procedures. Measures shall be taken to protect and cultivate the brand, promote its publicity and marketing. Timely measures shall be taken to address actions that may affect the brand image, and brand crisis emergencies shall be dealt with promptly. Supervision and inspection shall be conducted on the quality of authorized products and their advertising and promotional materials. Where problems are found, enterprises shall be notified to make corrections and appropriate measures shall be taken to address them. Market satisfaction surveys of authorized enterprises and products shall be organized regularly. Evaluations of authorized enterprises and products shall be conducted regularly, and enterprises with unsatisfactory evaluations shall be required to make