T/WPHT 030-2025 Guidelines for the Identification and Evaluation of the Cultivation Achievements of Well-Known Brands

Scope

Scope: This document stipulates the definitions, concepts, scope, measures, and methods for the evaluation of well-known brand cultivation and identification; This document is mainly applicable to subjective competitive brands; historical figures and natural endowment-based brands are subject to less subjective application, and charitable service-based brands are subject to economic efficiency indicators; Main technical content: The standard follows the three development principles of brand element structure, phased growth method, and social and economic laws; applies the "Five Elements Theory" of brand value; promotes the "Five Strategy Integration" practice strategy for brand development; starts with cultivation for evaluation and practice-based value assessment; and classifies based on understanding laws and differentiation laws. By comprehensively examining brand factors, it explores five types of brand characteristics, seven levels of development traits, and upward mechanisms. Through concise evaluation elements, systematic evaluation procedures, and coordinated evaluation mechanisms, it forms a comprehensive, meticulous, and scientific evaluation system, and paves a solid, suitable, and user-friendly brand cultivation path. The evaluation is both profound and simple, and the cultivation is both high-level and down-to-earth! The cultivation involves a large number of practical techniques, and the evaluation provides convenient and practical form templates, tools, and clear and systematic operating procedures! It is a latest brand development guidance tool with profound meaning, rich connotation, and a combination of theory and practice.

Development Information

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