T/GDLF 17-2024 Live e-commerce marketing and after-sales service evaluation specifications
T/GDLF 17-2024 Live e-commerce marketing and after-sales service evaluation specifications
Basic Information
Scope
Scope: This document specifies the evaluation content and scoring for live e-commerce marketing and after-sales services, including live streamers, live broadcasts, live marketing personnel, live marketing service agencies, merchants, live marketing platforms, etc., as well as the evaluation grades corresponding to different scores. This document is applicable to the evaluation of all parties involved in live e-commerce. This document is not applicable to the evaluation of cross-border live e-commerce marketing and after-sales services. Main technical content: This standard specifies the evaluation content and scoring for live e-commerce marketing and after-sales services, including live streamers, live broadcasts, live marketing personnel, live marketing service agencies, merchants, live marketing platforms, etc., as well as the evaluation grades corresponding to different scores. It details the evaluation requirements and corresponding scores for each party involved, and lists four evaluation results: excellent, good, pass, and fail.