T/SHMHZQ 007-2022 Advertising design service process specification

Scope

Scope: This standard specifies the terms and definitions, general requirements, design requirement research, concept sketches, drafts, final designs, post-production, contract management, service quality supervision, and complaint handling for advertising graphic design services. This standard applies to the operation and management of advertising design enterprises within the administrative area of Shanghai City; Main technical content: 5.1 Service Process: The main services include preliminary communication, concept sketches, drafts, final designs, and post-production. 5.2 Specific Service Process: 5.2.1 Preliminary Communication: Both parties communicate basic intentions and collect client requirements. 5.2.2 Data Collection: Based on the results of needs analysis and the enterprise's opinions, photos from the site are sent back to the design department. 5.2.3 Concept Sketches: After determining the target, ideas are developed to determine the concept, visual elements, and presentation methods. 5.2.4 Drafts: Based on the client's feedback, we make corresponding adjustments to the design drafts. After the client reviews and confirms the drafts, we finalize the design. After all our designs are completed, the client confirms them. 5.2.5 Final Design: After our design is completed and confirmed by the client, we present a three-dimensional effect using the company's own graphic design layout software. We send the final effect diagram to the client. 5.2.6 Post-Production: We revise the design drafts based on the client's proofreading results and produce color inkjet drafts. The client reviews and proofreads the colors again, confirms them, and signs off. After completing the production, we produce samples and have the client sign off. Finally, we proceed with printing and manufacturing.

Development Information

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