T/CAXWN 001-2023 Active Group standards

T/CAXWN 001-2023 Xinglong Coffee Regional Brand Management Regulations

Publish Date: 2023-12-22 Implement Date: 2024-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: T/CAXWN 001-2023

Standard Type: Group standards

Standard Status: Active

is_force_gb: no

CCS Name: -

ICS Name: Terminology (principles and coordination and cooperation)

Publish Date: 2023-12-22

Implement Date: 2024-01-01

Scope

Main technical content: To effectively implement the group standards of Xinglong Coffee series at the market terminal, protect the "Xinglong Coffee" brand, enable the consumer market to identify "Xinglong Coffee", improve the market efficiency of certified enterprises, and enhance the brand value of "Xinglong Coffee", the "Xinglong Coffee Regional Brand Management Regulations" are specially formulated to conduct comprehensive brand management certification for enterprises, products, and engineering technicians across the industry. Through the "Xinglong Coffee Regional Brand Management Regulations", we aim to promote brand construction across the industry, standardize market behavior, improve service quality across the industry, and enhance the market competitiveness of the "Xinglong Coffee" brand. The "Xinglong Coffee Regional Brand Management Regulations" adopt the brand management process method and are jointly developed and formulated by representative enterprises and industry experts through extensive discussions. -- By using the "Xinglong Coffee Regional Brand Management Regulations" to guide the production and operation behaviors of enterprises, we aim to promote the improvement of enterprise, product, and service quality; -- We aim to promote the "standardization, systematization, scientificization, and value-added" of regional brands, standardize market behavior, expand the market recognition and reputation of "Xinglong Coffee", and enhance the brand image and influence of "Xinglong Coffee".