T/WPHT 012-2022 Evaluation Standards for the Identification of Cultivation Achievements of Well-Known Brands

Scope

Scope: This standard specifies the definitions, concepts, scope, measures, and methods for the evaluation of well-known brand cultivation and identification; This standard is primarily applicable to subjective competitive brands; historical figures and natural endowment-based brands are subject to less subjective application, while charitable service-based brands are subject to economic efficiency indicators; Main technical content: This standard follows the "Three Development Principles" governed by brand element structure, phased growth methods, and socio-economic laws, applies the "Five Elements Theory" of brand value, and promotes the "Five Strategies Integration" practice strategy for brand development. It starts with cultivation for evaluation, observes value through practice, and classifies based on understanding laws and differentiation rules. By comprehensively examining brand factors, it uncovers five types of brand characteristics, seven levels of development traits, and ascension mechanisms. Through concise evaluation elements, systematic evaluation procedures, and coordinated evaluation mechanisms, it forms a comprehensive, detailed, and scientific evaluation system and lays a solid, suitable, and user-friendly brand cultivation track. The evaluation is both profound and simple, and the cultivation is both high-level and down-to-earth! The cultivation involves numerous practical techniques, while the evaluation provides convenient and practical forms and tools, as well as clear and systematic operating procedures! It is a latest brand development guidance tool with profound meaning, rich connotation, and a combination of theory and practice.

Development Information

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